Search Engine Optimization
It is important that your business can be found in all areas of the search results page. A combined SEM, SEO and Listing management strategy increases the amount of real estate your business controls and ensures prospects find you no matter how they search.
Smart business owners recognize that appearing on the first page of a search engine results page is critical in competing for market share. Prospects search many different ways. Some prefer the listings at the top while others scroll to the organic section below or go directly to the map. It is important that your business can be found in all areas of the search results to reach the most amount of prospects. A combined SEM, SEO and Listing management strategy increases the amount of real estate your business controls and ensures prospects find you no matter how they search. At Digital Destination, we focus on “white hat” strategies and practices that are favored by the search engines to capture this prime space for our clients. Our work takes into consideration searches originating from smart phones and tablets as well.
Our work is focused on on-site and offsite strategies to ensure your business builds authority and popularity in the eyes of both prospects and search engines to drive you up in the results. On-site we focus on how your pages are constructed and architected, your content, format and use of product and geographical data. From an offsite perspective we focus on your popularity by building links, creating blogs and ensuring your overall directory and social presence is pristine and relevant. We do all of this with an eye and focus on the keywords that are most relevant to your business.
As with all our solutions we will provide you with regular reporting and consultation so you can see the progress that is being made on your behalf. This performance transparency helps ensure we are aligned and moving forward together