Search Engine Marketing

World-wide, there are 640 million people conducting searches daily. Those 640 million people conduct 5.9 billion daily searches. Quite simply, this is how people seek information in today’s world. The pace of change is so dramatic that the number of mobile searches surpassed the amount of desktop searches in 2014. This is a critical development because people searching from mobile devices have a much higher propensity to convert to a customer than a desktop searcher.

Google Search Results

As part of our consultation process we identify the number of searches taking place for your product or service, within your trade area, to help determine the appropriate macro approach. We utilize proprietary analytic and planning tools as well as extensive industry experience to arrive at a strategy that will maximize your results. Often times our recommendations will include 100’s or 1000’s of keywords to ensure we have covered all the possible ways prospects may search for you. The use of so many key words allows us to take advantage of long-tail searches which often times are significantly less expensive than more obvious keywords. The synchronization between the keywords used, text copy provided and landing page destinations ensures a good quality score which lowers your cost per click and stretches your budget.

Search Engine Marketing

Once your program is live we combine sophisticated optimization technology with a dedicated campaign manager with years of experience to continually manage your campaign and drive maximum performance from both a click and a cost perspective. We believe so much in our process that we conduct monthly consultation calls with you to review our performance as well as any changes in strategy for the upcoming month. In addition to the monthly consultation calls, you have 24/7 access to a performance dashboard where you can review your results at any time. This performance transparency helps ensure we’re aligned and moving forward together.

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